What You Need to Know About Selling Your Condominium in Today’s Market

In today’s California condominium market not only should the seller prepare the unit for sale, but the seller should be prepared with certain information about the homeowner’s association–prior to listing. Do you as a seller know how many owners live in the association? Are you familiar with your association’s Conditions, Covenants & Restrictions (CC&R’s)? What about upcoming assessments for planned maintenance work on the common areas?

You’ve worked hard repainting your unit, cleaning the carpeting and possibly upgrading the countertops in your kitchen and bathroom, and you’re ready to have buyers take a look. Then perhaps you obtain an offer from a motivated and excited buyer and you open escrow and plan to close in 30 days. But wait, have you considered other issues that could impact your sale?

For instance, did you know that having less than a 50% owner occupancy ratio means you may need to obtain an offer from an all cash buyer? Unfortunately, many condo owners do not realize that with a higher number of rental units comes a lower probability of buyer mortgage financing. Many lending sources have a higher criteria than required under FNMA loan rules, and may require 70-75% owner occupancy before agreeing to your new buyer’s loan. At a minimum, 50% owner occupancy is required for FHA loans (this applies only if your building is FHA approved, by the way). In a 32 unit building for example, 16 renters will be too much. Lest you think otherwise, this situation is not unheard of and in fact exists in a very upscale area where the owners don’t want to let go of their units after they have moved on to a single family house. It has presented a lot of difficulties for those owners who wanted to sell. If you wait until you are in escrow for the buyer/buyer’s lender to find this out, much time will have been wasted and the transaction may end up cancelling. Wouldn’t it be wise to bring this issue up to your Board of Directors so that the general membership could review the policy for handling rentals?

Property owners should not be living in oblivion while allowing their association’s owner ratio to decline year after year. This could mean the difference between selling a unit while it still has equity or as a successful short sale, or forcing one into foreclosure because the owner has no other way out of their situation because no lender would grant financing and no all cash buyer could be found. A foreclosed unit in an association means a drop in collected owner’s dues and a possible increase for remaining members, or at the least a lack of contribution to normal operating costs. Plus, the market value of all units in that association may be impacted if it now becomes impossible to obtain financing, or cash buyers bring in „lowball“ offers to a desperate seller. Typically, a lender’s HOA Certification submitted to the Board or property manager may ask how many owners, how many renters, and how many vacant units. You can circumvent wasted time by contacting your Board or property manager beforehand to obtain this information.

Let’s say the owner occupancy ratio is still fine, but there are delinquent owners in the building, possibly due to loss of employment, or units already in foreclosure. Did you know that if an association has over 15% of its owners 30 days (or more) behind in their association payments, the lenders will probably not make a loan until that number is decreased to less than 15%. In a smaller building of 30 units, that would take only 5 units. What if those particular owners are foreclosures held by a bank which is not paying dues until the unit sells, or owners who have abandoned their units and are unreachable? Has your Board of Directors suggested a remedy to assist current sellers in good standing? This is information you the seller should look into before you list your property. Why wait until you’re in escrow and then find out the lender won’t go forward due to this issue? Again, your Board of Directors (possibly the Treasurer) or your property manager representative should be able to quickly provide you with this information.

These are two of the biggest issues that a seller may confront, but others may include whether or not your association has a reserve study–how much money is set aside in your annual budget for reserves? Ideally it would be about 10%. Does your association have CC&R’s updated in the last 5 years, or are you still operating on your original documents that are probably very out of date with today’s laws? What is the pet policy in your building? Many buyers have pets and will need to know in advance what to expect, i.e., two dogs may not be allowed, but one dog under 35 lbs is allowed. Are you aware of any litigation within the association? This is a disclosure asked of California sellers in which lenders have a direct interest in the risk of lending there, depending on the particular issue.

In a homeowner association, the concept of „the greater good“ is very close to the surface. Members of an HOA are bound together by a particular legal umbrella found in the California Civil Code that does not exist in a non-association neighborhood. Condominium living was and is really meant for the owners who plan on living there, and it may not work well for long-term absentee landlords, because now more than ever, the transfer of these units is greatly controlled for the first time by mortgage lending criteria.

For more real estate information please visit my websites. I would be happy to respond to any questions concerning this article, or condo selling in general.


Immobilienmakler Heidelberg

Makler Heidelberg

Source by Julia Huntsman

Expired Listing Letter Writing Technique

The Problem: Most expired listing letters sound too stuffy, too professional, too much like a loud and cheap radio commercial. They say the same thing without any personality. No wonder they don’t work for most real estate agents.

The Alternative: Write your own expired listing letter. But it may be a little intimidating to come up with a fresh, interesting letter that would get the seller’s attention and persuade them to call.

The solution: Here is a method that has helped me come up with some compelling writing. I use a small Sony digital recorder, but a mike and a computer would do just fine. First I come up with a list of seller’s questions I’d like to address in the letter. Here is an example:

  • What are the tree biggest problems most sellers face?
  • How can I solve those problems?
  • What makes me a unique and different real estate agent?
  • Why should home owners list their home with me?
  • Why should they believe me?

I think about the questions a bit, maybe jot down an idea or two on how to answer them. Then I turn on the recorder and pretend I have a pleasant conversation with a nice home owner on the porch of their house. I answer each question in a few sentences. No stopping, no editing, I just let the ideas flow.

Next, I listen to the recording and write down ideas and thoughts that stand out; first in just a skeleton outline, then in a letter form. Then I take a break, get a cup of tea, and let it go for a while.

There is no great writing, only great rewriting. My final step is to go over the text, rework what doesn’t make sense, polish some ideas, discard others, change and edit. Does the letter flow? Does it make sense? Is it interesting? Is it compelling? Would I call if I was selling my house?

Many times I end up with material for more than one letter. Try this method and you’ll discover that your expired letter is better than 99% of the recycled „professional“ sales letters out there. After just a little practice you can be writing great letters, and most importantly, taking more expired listings.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Borino Slivka

Why NOT to Buy a Foreclosure

In today’s topsy-turvey real estate market, it seems that there are always a handful of agents and realtors that „insist“ that buying foreclosure are a great bargain and everyone should have at least 4-5 of them.

Well, to tell you the truth, some of what they are saying is truth but much is a fabrication of implied truth intending only to fatten their bottom line. Many real estate agents intentionally lie to get their clients to buy foreclosures so they can generate a commission. The problem is that you don’t need a real estate agent to buy a foreclosure! But that is not what I am going to discuss here today, instead, I am going to talk about why „not“ to buy one.

First of all, a brief explanation of what a foreclosure is:

Normally, a house is purchased through a real estate agent and a normal escrow handles the middleman issues and is the „neutral 3rd party“. There is the buyers agent and the sellers agent and the escrow officer handling the escrow. Once all the issues are resolved (title, loans, repairs, termite, etc) then the escrow closes and the buyer takes possession of the home or condo.

The new buyer has taken out a loan for the property and pays monthly for that loan and if it is a 30 yr fixed, the payments are consistent every month. If it is adjustable then the payments change with the interest rate based on LIBOR or on the 10Yr note or equivalent.

Suppose a buyer cant make a payment by the due date, then a late notice is sent out and the buyer has like 10 days to bring the loan current. If they don’t then a „notice of default“ is sent and filed at the county recorders office. If the buyer still doesn’t pay then the lender forecloses on the property. They file a document with the county notifying the public of a pending sale and notify the seller they will lose their house. Once it goes to sale on the county courthouse steps, someone usually buys it for the back taxes or loan amount. It is too complicated to explain here about the different ways people can lose their homes, but for the sake of argument, we’ll say that foreclosure is the only way. Now, if no one buys the home at the auction, it goes back to the lender and they have what is called REO or Real Estate Owned. They don’t want the property, they want the money plus interest from the loan!

Now, what does the buyer do? The are forced to leave the house against their will. DO you think they are happy about that? NO, they aren’t. And guess what they are thinking? They are mad at the lender and do not even realize that they were the reason they lost their home. So in order to get back at the lender they might be thinking: „if I don’t get this home, then nobody does“ and proceed to destroy the home. I have seen picture of vacant foreclosures that are completely wrecked. Mold on the walls up 3-4 feet, dog urine and feces all over. Broken walls and cabinets, missing fixtures, and the like. Still want to buy a foreclosure?? It gets worse! By law, they cannot even give a home warranty on the home, there is no termite inspection and the transaction is minimally monitored except the auction it off at the county courthouse. Nice looking little foreclosure might look nice on the outside, but inside is a whole other matter.

My advice? Buy a home through a Real Estate agent and go through a standard escrow. You will be glad you did!

By James Noll – Realtor, USA Realty & Loans

Immobilienmakler Heidelberg

Makler Heidelberg

Source by James Noll

Why Real Estate Agents Need to Stay Motivated and on Top of Their Market

Why real estate agents need to stay motivated and on top of their market

Real estate is sales. No more and no less. You can go for months without selling anything and, naturally, be discouraged that you’ll ever succeed. Feast and famine is the order of the industry. So it is crucial that you break through this feeling to land your million dollar deal for the year. To land those deals you have to BELIEVE that you can do it – and that is why motivation is so important!

Motivation is also important for the following reasons:

a. Personality makes the sale!

Motivating yourself is essential because in real estate it is your personality, almost more than anything else, that counts. Reputation travels fast. Your success will hinge on word of mouth. Make a good impression and many more clients will want you to service them. That is why it is crucial that you feel on top of your field and that you remain confident in your abilities and skills, even when things don’t go as planned. Real estate can be hugely stressful – both for you and for your client. If a client leaves unhappy, whether it was due to your efforts or not, word-of-mouth spreads quickly and can affect your referral network and, ultimately, your bottom-line. Remain motivated!

b. Motivation gives you momentum!

Motivation pumps you up. Real estate is a feast and famine phenomenon. The famine part may be harder to sustain your energy for the feast. But the feast will come if you’re primed for it. That is why it is so important to retain your motivation so that you keep on enhancing your skills and so that you, somehow or other, manage to maintain your relish for your work. Motivated agents are more inclined to go the extra mile for their leads and clients, and the extra mile is always worth it.

c. You are self-employed

At the end of the day, you are running your own business – and that is precisely why motivation matters! As agent, you may work under a broker and the broker may provide you with marketing tools, education and mentoring, but, ultimately, you are responsible for your own results. It will be largely up to you to find the leads, manage them and close the deals. In short, you as agent are a business-person, an entrepreneur, self-employed and, like any self-employed individual, you will have to motivate yourself to keep your business going. In other words, the drive, determination, and self-discipline, must ultimately come from the agents themselves. And that is why it is so important for you to be self-motivated!

d. Motivation is one of the two most important skills!

Real estate hinges on knowledge. You’ll need to know your geographic locality inside out as well as going property prices and industry regulations. But, otherwise, the two most important factors are your personality and motivation. As regards personality, you’ll need to be gregarious, likeable, and you’ll need to possess excellent people skills. You’ll also need to have empathy in order to understand people’s situations and needs, so as to serve them best. Otherwise a positive attitude is crucial. Without that, you are at risk of defaulting on the first particularly since you’ll, likely, find the labor uphill work for you (especially in the beginning) and tend to be disheartened or frustrated. In that way, motivation underlies anything to do with real estate and is basically the corner-stone of your success.

Says Zurple, the real estate lead generation agency: Success in real estate relies on two main things – a great business strategy and a strong drive to succeed. If you’re missing one or the other, you will struggle. And if you have both – your’e on your way to success.

The bottom line is this…

Success in business, especially the real estate industry isn’t the 100 meter dash – it is a marathon. Maintaining a steady level of motion can be tricky, but it’s your main – if not your only – way to success.

Here are three tips that can help you:

  1. Recognize your progress: Take it slow and pat yourself on the back for those minor victories. Congratulate yourself for staying on task and for completing all those incremental steps that were so necessary for closing the deal.
  2. Find yourself a successful mentor: In the cutthroat industry of real estate finding someone excellent to help you can be laborious. Avoid brokers who are ready to hire you for fees. Take your time in finding someone who is a good match for you, who is honest and who has your best interests in mind so that he. or she, will give you the time and guidance that you need.
  3. Organize your time well: Set aside time to speak to clients, review industry reports and statistics, attend meetings, and see to all the other variables that go into the real estate schedule. Improve your skills as you go. Don’t avoid tasks that you don’t like. Be self-disciplined. Look to the future – don’t dwell on your failures; learn from them.

And one more thing…

Get and stay motivated!

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Yanni A Raz

Selling Your House Fast to Cash Property Buyers

Are you looking for the ways to sell house fast? Going by traditional method of approaching a real estate agent and listing your property in the market may take several months to sell your property. Moreover, it also means additional costs. If you are looking for guaranteed sale of your house, there are number of companies who act as the cash house buyers and offer guaranteed home purchase schemes.

How Do these Cash House Buyers Work?

These cash house buyer companies buy houses and properties by making private deals. The biggest advantage of selling house to these companies is they pay cash quickly. Though several companies buy your property without inspecting it, a few other companies may pick and choose the houses they will buy. Most of the times, the cash house buyers offer a quick purchase to the house seller and they offer to complete the buying process in a week or so. In addition, some property buyers may offer sell and rent back scheme. In this scheme, the company purchases the house and allows the home owner to continue living in it as a tenant.

Main Advantages of Using Cash Property Buyers

Selling home in the open market can take longer which can be problem to many people who have immediate cash requirement. The most important advantage of selling home to a cash house buyer company is the speed. These companies apply a sympathetic approach to your requirement and push the house sale really quickly. The purchase is made on cash payment basis and there is no chain.

Several house buyer companies also offer good incentive as part of the cash house purchase deal. For instance, they may offer free legal fees involved in the process. In addition, the home sellers can also save more money as they do not have to pay for a Home Information pack. As this will be a private sale, they need not market their property in the open market. Sometimes, home sellers may opt to live back in their homes even after the sale as these companies may allow them to stay there for a period as the tenants.

Calling cash house buyers can be a good option if you want to sell house fast. There are no hassles involved in selling your house using cash house buyers.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Damien Wilson

4 Tips to Help You Buy Furniture for Your Home

If you are looking to buy home furniture, you may want to look for the best quality pieces at a fair price. Getting the best furniture is a must if you want to get the most out of your investment. Basically, buying furniture for your home depends largely on your personal preferences. Therefore, it’s important that you inspect the quality first. Let’s take a look at a few tips that can help you make the purchase more easily.

As said earlier, you should consider the style of your interior design. The sofas, chairs and tables can have a great impact on your home interior. Without further ado, let’s take a look at a few helpful tips so you can go for the best products. Read on to know more.

1. Metal or Wood

First of all, you should decide between metal or wood. As far as wood is concerned, it features a classic appearance and provides a warm feeling for your home. From the suitability point of view, wood is a suitable choice for beds, sofas and cabinets.

The beauty of wood is that it comes in a lot of types and shades based on your personal preferences. Metal, on the other hand, is known for its shiny look and durability. Metal materials, such as copper and steel can make your home appear much stylish and beautiful. Aside from this, if you want to enjoy industrial look, metal can be a better choice.

2. Colors and Fabric

Colors and fabric are also important factors to consider when making this purchase. You should go for the right colors based on your desired style. Soft fabrics, such as linen is great if you want to achieve a minimalist look.

For industrial look, experts suggest that leather is a much better alternative. As far as opting for colors and fabrics are concerned, you may want to take into account the interior design of your house.

3. Lifestyle

Your lifestyle is another important factor to consider when opting for the right home furniture. For instance, if you like to read in your living room, you can place a reading chair there. Apart from this, you can also go for a multipurpose unit, such as a sofa bed. This will allow you to take a nap and lounge without leaving your living room.

4. Consider the Construction

The furniture construction also has a great impact on the quality. Make sure that the articles you buy are of high quality. Low quality units don’t stand the test of time.

You should take a closer look at the joints of each unit to avoid damage. Besides, you can inspect the glue used in the furniture material. The furniture articles should be made to stand the test of time.

In short, if you want to buy furniture for your home, we suggest that you consider these factors first. Ignore these tips/factors and you may end up buying the wrong type of furniture or articles that won’t even last more than a few years.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Shalini M

Historical Returns on Real Estate Investments

There are many emotional factors connected with the ownership of Real Estate. Do the historical returns on Real Estate investments justify the confidence so many investors have in them?

The ownership of land has been something that has been rooted deep in the minds of man. Land is seen as the one investment that is solid and permanent. The American Dream has long included the ownership of your own home, but when you move beyond this natural impulse to own property that you can call yours and look at Real Estate purely from an investment opportunity, how does the picture change? Have the historical returns on Real Estate Investment measured up to the confidence it has received.

The answer is a cautious yes. Between 1926 and 1996, the annual average rate of return on Real Estate was 11.1%. During the same period the rate of inflation was around 3%. So, it was obviously a better investment to buy Real Estate than to bury cash in jars in your backyard. However, the rate of return for small stocks checked in a bit higher at around 12% while the Dow Jones Industrial Average was a bit lower at 10%. These figures would suggest that Real Estate investments were right there at a par with Stock Market Investments.

Real Estate Investors might want to make the claim that land ownership and its value as an investment predates the Stock Market by thousands of years. They will point to the role that the ownership of land played in the Middle Ages in determining wealth and even nobility. This is true, of course, but in many ways irrelevant to a discussion of the historical returns on Real Estate investments. The new global economy has created a whole new playing field and return of investment must be determined within the scope of this. It is all well and good to study the past to get clues to the future, but in investment the past only offers clues and not answers.

A look at the historical rates of return on Real Estate investments shows that they tend to be more stable and less likely to spike up and down in erratic and unpredictable fashion like the Stock Market. Many investment advisors suggest all portfolios have at least 10% invested in Real Estate for a hedge against market fluctuations. On the other hand, Real Estate investments tend to have high transaction costs and to be in larger units. All properties are unique and each has its own characteristics and potential.

These negative factors have led to the popularity of investments in Real Estate through REITs which are Real Estate Investment Trusts. REITs are a sort of mutual fund of Real Estate which gives investors a way to invest in Real Estate without the problems of high transaction costs or property uniqueness. If you are considering Real Estate investment, either on an individual basis or through a REIT, the historical record should give you some confidence. As much as past performance can reassure us of future success, Real Estate’s past has indicated that it is a safe, sound, and high return investment.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Raynor James

How to Sell Real Estate Without an Agent

When considering selling your home, one of the biggest decisions to be made is whether to hire an agent or go it alone.

Pros and Cons of an Agent

No agent means:

• No agent commission will be due. (However, if the buyer is represented by an agent, you may still have to pay 2%-3% in commission.)

• You will be responsible for ensuring the right documents and paperwork is filed. Real estate attorneys will be invaluable for this task.

• Calls and showings will be completely up to you, and you’ll need to field offers yourself.

• Negotiating on all levels is completely your job, including with the title company.

• Without the exposure an agent brings, the sale might take longer.

An agent can help with:

• Listing on the MLS assures more exposure and more offers. Homes often sell for more when listed on the MLS.

• An agent can help you set a good price for a quick sale, since they know the market well.

• Agents will market the property, show it, hold open houses, and negotiate all offers for you.

• The real estate agency can help with much of the needed paperwork.

If after reviewing this list you decide that you want to try selling without an agent, here are some tips to be sure you get top dollar.


When considering putting your home on the market, selling quickly and getting the most you can are the top things on your mind. Careful planning and prepping your house for sale are what will make those things a reality.

Staging is a word that’s gotten a lot of attention lately. All it really means is showing it at its best. Clear out all the clutter, clean like your mother in law is coming to visit, and touch up or repaint anyplace that needs it. Remove all personal items, like photos or odd collections. You want people to envision living there, and this will help. Curb appeal is even more important; take a step back and look at your house objectively. What can you do to give it a homier feel? Fresh mulch and flowers help, as does a fresh coat of paint on the front door. Also, be sure any bushes are neatly trimmed.

Setting your price takes some research. Determining the market value of your home should take into consideration the square footage of your house, size of the yard, upgrades, neighborhood schools, and curb appeal. Internet sites can give you a good approximation of the home’s value, but often they don’t have the most accurate information. Get the most accurate market value by hiring an appraiser. This appraisal can then be used as a selling tool to back up your asking price.

Marketing and Showing

Marketing is one of the most important aspects of selling your home. Now that you have it in tip top shape and know what it’s worth, you need to be sure that people know it’s for sale. This is not a place to go cheap; use a combination of signs, the internet, classified ads, and home flyers on bulletin boards.

Every showing is a potential buyer, so make sure the house is spotlessly clean and ready for people to see it anytime. Be prepared for both positive and negative comments, and don’t expect that the very first people that come through will love it and buy it.

Once you have a potential buyer, you will have to negotiate offers. You can decline an offer or counter with a different amount. You will also need to be sure that you understand the paperwork and contracts that you are signing. If the buyer has an agent, they will likely put the paperwork together. Have your real estate attorney read over the documents and point out any inconsistencies.

You attorney or title company will prepare all the documents once the home is sold and the price is agreed upon. They typically will also set up a time for the buyer and seller to come to the closing table, and complete all necessary filings that legally transfer the deed.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Peter Tatian

How to Rent Apartments in Charlotte Even With Bad Credit

Though most of the apartments in Charlotte will require you to have a good credit history but with the help of the right sources you can easily get a good Charlotte apartment even if you have a bad credit record.

The beautiful city of Charlotte is not only the biggest city in the state of North Carolina but also the seat for the chamber of commerce as well. Over the years this particular city has proven itself to be amongst the most ideal places to live in America. the city is already is home to around 700,000 people yet continuously attracting not only tourists but also other people planning to settle in here. This is so because of the city’s economic growth, employment opportunities, and cultural heritage and last but not the least the city includes some of the safest neighborhoods to live in with a family. But buying apartments in Charlotte can be expensive so the best possible means to live in this city is go for the Charlotte apartments for rent.

There are plenty of good apartments in Charlotte that not only gives you job proximity but also are easy to get on rent with all the amenities to make your living a comfortable one. You can easily get Charlotte apartments for rent but it would be easier if you don’t have a bad credit record or record of any broken lease. The landlords of the Charlotte apartments mainly run this type of background checks before choosing the right tenant only to keep a safe neighborhood and also to follow the housing laws for tenancy as well. So if you have any flaws in your credit record or rental history you may be denied by the apartments leasing managers. You can be approved for tenancy only if you go for the no credit check Charlotte apartments for rent.

But you need not to worry even if you have a bad credit history as you will surely get plenty of good Charlotte North Carolina apartments for rent where you will get a chance to explain your situation to the leasing managers or the landlord even after running a background check over you as it is a standard procedure before leasing apartments in Charlotte city. But it can tricky as well and apartments like these or apartments with no credit check can be difficult to find too. But there are certainly a few places where you can look for if you are looking for a good apartment. They are:

• Cotswold

• The Aboretum,

• Parkdale

• Sedgefield

Usually apartments with no credit checks are a bit difficult to find only for one reason and that is they are not advertised properly in order to avoid drawing the attention of the wrong kind of people. So the best way to find suitable apartments in Charlotte is to seek help of your trusted sources such as family, friends or co-workers. You can also go for the good apartment finders or real estate agents in your area as well.

Another way is to go online to search for apartments in Charlotte that match up your criteria. Though the apartments that you find over the internet may also require you to provide credit records and pass the standard criteria as well. The only way to secure a tenancy is to show your landlord that you not only have a secured source of income but also you are able to pay your rents and bills on time. So if you convince your landlord the validity of your claim and also get out clean of your background checks for criminal records then you can easily get a suitable Charlotte North Carolina apartment for rent.

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Ruth Caldon

6 Real Estate Marketing Considerations

You’ve decided it’s the right time, for you to sell your home. While this decision may be based on a variety of considerations, the first decision, the homeowner needs to make (next), is selecting the right agent, for him. One should thoroughly interview prospective agents, and discuss, in advance, considerations, philosophies, perspectives, systems, approaches, etc. One of the most important discussions should be about how one might market the particular property, in order to achieve the homeowner’s needs, concerns and objectives, with the best results. This article will briefly examine and discuss 6 real estate marketing considerations, alternatives, and options.

1. Conventional advertising: Traditional, or conventional advertising/ marketing approaches, include using newspapers, sending postcards, mailings, etc. Over the past decade, there has been far less attention to these methods, because of buyer’s reading policies, widespread use of the Internet, costs, etc. However, this is still a needed, necessary, useful format and media, especially if done, with professionalism and focus!

2. Social media/ internet: There are many popular real estate websites, including: Trulia, Zillow, Realtor.com, MLS, real estate broker sites, etc. In addition, there has been a widespread emphasis on effectively using Social Media, etc, which garners widespread focus and attention. The advantages of this method, include attracting potential buyers, and minimum costs.

3. Word of mouth: Wise Realtors realize, the best form of marketing, is word of mouth! Superior real estate agents, have a following, and references from former clients and customers, generally, produce the finest results!

4. Open Houses: There are two types of Open Houses: 1) Broker’s Inspections; and 2) Consumer Open House. One promotes these, via a combination of the previous 3 methods, as well as by using well – situated signs. The basic advantage of these, is it permits lots of exposure, and there is an adage which states, the more potential buyer views, the better the possibility of a sale!

5. Staging: Certain homes might benefit from the services of a Professional Home Stager. Homeowners should discuss this, with their agents, including the benefits, costs, needs, options, etc.

6. Niche marketing: Does the specific house, fit into a particular niche? Are there, perhaps, certain groups of buyers, who might have a better chance of being attracted to this home? How might one focus on this group, if applicable?

Houses don’t sell themselves. Real estate professionals proceed with a quality, overall marketing system, and customize the best one, for the particular client’s property!

Immobilienmakler Heidelberg

Makler Heidelberg

Source by Richard Brody

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